.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Milk Foods has expanded its whey protein product line under the Avvatar brand, along with a focus on personalization of the items for the customers as part of its brand-new advertising and marketing tactic, Akshali Shah, executive director at Parag Dairy Foods mentioned in a conversation with ETRetail.With this development and desires of the type increasing at a 30-35 percent CAGR, it aims to achieve a 20-25 per cent market cooperate this group by 2027-28. The company has actually currently put together its own whey protein manufacturing center in Pune, Maharashtra which offers it an one-upmanship as well as enhances its market position, Shah shared.The firm has invested around Rs 300 crore in putting together and increasing its own whey protein production capability.The whey healthy protein group, which presently contributes 7 per-cent to Parag's total revenue, is expected to assist 15 per cent in the following 3-4 years. Currently, regarding one-third of the company's whey protein sales originate from shopping systems, giving it an across the country reach.To accommodate the youth as well as gym-goers as well as more take advantage of the increasing demand, Parag Milk Foods plans to disperse its items through present day business outlets, concentrated whey protein shops, and also online channels, making certain omnichannel availability.This vigorous development aim at is also backed due to the firm's influencer-driven marketing campaigns as well as its sturdy distribution network, that includes over 35 depots as well as a strong visibility in both conventional as well as electronic retail.As per the business's Q1 FY25 governing update, the agency possesses a system of ~ 6200 reps and also 682 super stockists. It also has an existence in 4.6 lakh retail touch aspects and targets to get to 13-15 lakh touch aspects through 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.
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