.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a brand name ambassador and an entrepreneur in the firm, it showed ETRetail.Without divulging the exact percentage of concern the cricketer has taken, the company claimed it is a substantial and calculated investment.This partnership targets to make use of KL's huge attraction, specifically among young people and also exercise enthusiasts, to extend Boldfit's reach into untrained markets and demographics across India.Sharing concerning the company's development strategies, Pallav Bihani, creator and also CEO of the provider pointed out, "Our experts are actually going all-in on growing our activewear and also footwear types, which are readied to redefine the physical fitness market. These portions are our future development engines." Currently, exercise and also doing yoga devices drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand attained an earnings of Rs 73 crore. With strategic initiatives as well as this relationship, the brand intends to reach out to a profits of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore consumers each year and also targets to increase this scope to 5 crore with this collaboration. Also, it is actually improving its own supply establishment infrastructure to make sure fast distribution and also regular item availability.Looking ahead, the D2C start-up expects a spurt in on the internet website traffic, social media sites interaction, and also much higher sales all over our flagship classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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